The Difference Between Exposure and Exploitation

Every comic hears it at some point: “We can’t pay you, but it’s great exposure!”

Exposure? Honey, I’ve been exposed before — mostly to the flu — and it wasn’t that great.

Let’s talk about this myth of “exposure” as a form of currency. When you’re starting out, it’s tempting to say yes to everything that looks like a “big break.” You picture the crowd chanting your name, your social media blowing up, and Netflix calling before you’ve even left the parking lot. But more often than not, “great exposure” just means someone else is getting paid — and it’s not you.

When “Opportunity” Is Actually Opportunity

Early on, it is smart to take certain unpaid gigs — open mics, charity events, showcases where bookers actually come to scout new comics. You’re building muscles, testing material, and learning how to survive when the mic squeals, the drunk guy heckles, or the host forgets your name. That’s education. You’re investing in yourself.

When “Opportunity” Means “We Don’t Respect Artists”

But when the “opportunity” involves you doing all the heavy lifting — promoting, performing, and bringing the audience — while the venue sells drinks and keeps every dime? That’s not opportunity. That’s exploitation with better lighting.

If the event has a budget for ads, catering, or a DJ, but somehow not for the people providing the entertainment — guess what? You’ve found a “great opportunity” to walk away.

Your Talent Has Value

Comedy takes time, writing, gas money, and emotional labor. You’re not just “telling jokes.” You’re transforming life’s chaos into laughter. If that doesn’t deserve compensation, nothing does. So the next time someone offers you “exposure,” remember: you can’t pay rent with exposure. Try it. Your landlord will love it.

The Power of “No, Thanks”

Saying no doesn’t make you difficult — it makes you professional. Every time you draw a boundary, you raise the bar for everyone behind you. The more comics who refuse to work for “free,” the faster the industry learns that our craft isn’t charity — it’s art and business.

So go ahead and chase opportunities — just make sure they’re chasing you back with something more than exposure.

Because remember: the only thing worth getting exposed to… is a bigger audience that actually pays.